Google Brand Authority

Search engine optimization is still an important part of any marketing strategy. Online optimization is about creating your brand as a portal to your online presence, starting with an informed search engine strategy. Having a good foundation in search engine optimization allows you to stay ahead of the competition and continues to drive traffic, improve brand perception and increase sales, and that’s why some companies use services such as Victorious SEO to help them with this.
In this article we take a look at Google’s guidelines for building a brand online, why it’s a very important area, and what you can do to get Google to start paying attention to you.
The Basics of Google Brand Authority
Google is about one thing and one thing only: delivering the best results for its users. To do that, Google has to know about your business, your site and your website, and know what the users are searching for. The way you build that brand is to communicate this information to the world.
The good news is that you don’t have to spend a fortune trying to win Google’s trust. It takes about the same amount of effort to increase your brand’s authority (this is another good reason to have a quality SEO strategy) as it takes to build a significant user base.
Brand Authority, in short, is the ability of the Google product or service to provide search results that offer the user the best possible result for any given search term.
Google is about “satisfying the user” and the best way to do that is to serve the user search results that improve the user experience and match the user’s needs and intentions. The example above uses the name of the artist. Just by inserting the artist’s name and noting the artist’s location in the Google search engine results, you’ve increased the artist’s brand. Brand authority is the sole domain of Google, not the artist or her record label or any other entity with a stake in the artist’s career.
How to Get Brand Authority
Google may not be able to establish a great reputation for you on the first try, but it certainly can build it. Here are some ways to start building brand authority:
1. Provide Service.
Customers won’t be seeking music or movie recommendations on their own. Most search requests will involve someone who is looking for a service, whether it’s to book a flight, get connected to new friends, or buy a new car.
Providing a service to the user is a good way to build your brand. If you’re an online marketer, you may not be alone. One way to increase brand authority for you is to provide solutions to common problems. For example, you can build your brand by helping consumers avoid scams, like most of us were exposed to when we were younger.
2. Establish a Presence.
You don’t have to be a celebrity to build a brand, just a credible person with a background. If you’re an expert in your field of expertise, you can establish your brand by establishing a presence online. Brand authorities are established when you do, in fact, establish a presence. It’s not necessarily a great idea to have your website built for you.
Another way to establish a presence is to create an online presence as a guest blogger. Because guest bloggers are doing the work for you, the audience benefits from their expertise. The solution isn’t necessarily to have an enormous website, but rather create a website that says you care about the topic you’re talking about and that you’re ready to contribute.